![]() ![]() ![]() Here, he defined the “Tipping Point” as the “the moment of critical mass, the threshold, the boiling point”. The premise of the book is essentially this: why do some ideas spread quickly among people while others do not? What are the factors that influence the spread? Gladwell structured the book neatly into 3 major chapters (the rest of the chapters are just introduction, case studies, and conclusion), each chapter representing what Gladwell called the three major rules of the tipping point. In our current era where information can be spread at astronomical rates, as creators and consumers of information, Gladwell’s book certainly provides interesting food for thought. ![]() Now, I’m 19 years late to the party as I’ve only read this book just last month but nevertheless, after reading this book, I felt that the key ideas and concepts outlined by Gladwell are still worth knowing and perhaps somewhat applicable today. The Tipping Point was published in 2000, and it was well-received more than 1.5 million copies were sold by 2006, six years after publication. ![]()
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